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Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.
People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.
Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.
Even today, the vast majority of Americans who are in a marriage, partnership, or other serious relationship say that they met their partner through offline—rather than online—means.
At the same time, the proportion of Americans who say that they met their current partner online has doubled in the last eight years.
Some 6% of internet users who are in a marriage, partnership, or other committed relationship met their partner online—that is up from 3% of internet users who said this in 2005.
Some 42% of Americans know someone who has used online dating, up from 31% in 2005.
Paid dating sites, and sites for people who are seeking partners with specific characteristics are popular with relatively large numbers of online daters: Organized outings are much less common, as just 4% of online daters have attended a group outing or other physical event organized by an online dating site.
Additionally, 22% of online daters have asked someone to help them create or review their profile.
That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005.
Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.