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A survey in 2014 found the average age of its reader was 58, and it had the lowest demographic for 15- to 44-year-olds among the major British dailies.
When war began, Northcliffe's call for conscription was seen by some as controversial, although he was vindicated when conscription was introduced in 1916.
In 1900 the Daily Mail began printing simultaneously in both Manchester and London, the first national newspaper to do so (in 1899, the Daily Mail had organised special trains to bring the London-printed papers north).
The same production method was adopted in 1909 by the Daily Sketch, in 1927 by the Daily Express and eventually by virtually all the other national newspapers.
By 1922 the editorial side of the paper was fully engaged in promoting the benefits of modern appliances and technology to free its female readers from the drudgery of housework.
On 25 October 1924, the Daily Mail published the forged Zinoviev letter, which indicated that British Communists were planning violent revolution.
The paper's circulation dropped from 1,386,000 to 238,000. Asquith accused the paper of being disloyal to the country.